by thisisbossi [1]
*SEO Traffic Spider | Strategies That Speak Results in SEO*
Today almost all the businesses are looking to increase their ROI from
their website. With that, they are also looking at ways and methods by
which they can increase their website traffic and maximize their
online presence.
The 5 strategies listed in this article will help you in not only
optimizing your website for increasing your customers but also
improving the cash flow from your website. The information that is
summarized below will help you in getting immediate results for your
business.
*Strategy 1: Setting Your Goals*
A website without a goal is like shooting a bullet in the dark. Just
as the bullet looks for a target, so do Internet Marketers needs to
prioritize their goals as to what they expect from their website. Most
of the Internet Marketers have primarily 2 goals in mind:
1. Building quality leads, and
2. Increasing the number of leads.
In order to achieve the above, it is important that your website is
crafted in such a way that it can encompass the following:
Attention: Your website should be well designed and contain valuable
and informative content that can attract more and more visitors from
the search engines.
Interest: Your website should be able to display the advantages of
your products and services such that there is an interest in the
visitor to know more about your product/service.
Decision: Your website should be able to illustrate to the visitor
that by purchasing the respective product/service they would be making
a smart decision.
Action: Your website should be able to cut through your competition
and ensure that the prospect converts to a customer.
*Strategy 2: Conversion Optimization*
It's a known fact that nearly 50% of the visitors are lost because
they cannot find the product or service they are looking for. If this
is true, then where are the visitors going? Are you tracking the
conversions that are happening on your website? For example, you had
50 visits today. Out of the 50 that visited, 30 went to the
product/service page. Out of that only 10 clicked on the sign up link
and finally only 2 paid. This is what needs to be tracked and you
should find out where were the points or the pages from where the
visitors left and what were the reasons for their exit.
Some points to ponder on:
1. Is my websites' navigation confusing?
2. Does it display a value proposition that would benefit the visitor
3. Are my headlines able to elicit action?
4. Is my content unique and keyword friendly?
5. Does my website offer a risk free guarantee?
6. Do I have testimonials on every page of my website?
7. Does my website look professional?
8. Does my website have VeriSign certificate?
A well designed website can definitely change the perspective of the
visitor and that's something that you would like to ensure in your
website. Once you have succeeded in building a well developed website,
your sales will increase, conversion rates will shoot up, customer
retention will increase, and finally you will get rid of all that
stress.
*Strategy 3: Driving Immediate Traffic To Your Website*
The fastest way by which you can beat the competition with a new
website is by first performing AdWords Optimization. With AdWords
Optimization, you can immediately beat your competitors and maximize
your profits from day one itself. Unfortunately, many internet
marketers fail in their initial attempts to either take advantage of
this laser targeted traffic generating method or by not monitoring and
managing their AdWords campaigns on a regular basis.
The Solution!
Identify the client acquisition cost! Let us consider a hypothetical
case where the profit made on the sale of a product is 0. Per the data
available, a sale is made from 250 visits. Therefore the visitor value
is .00 for each visitor to book a profit! The best solution would be
to bid low and keep a constant track on the metrics and performance of
your campaigns. Then tweak them as and when necessary.
Also, create unique advertisements that are focused around your main
keywords. These advertisements can then be split tested based on the
CTR – click through rate to see which ad is performing better when
compared to others.
*Strategy 4: SEO – Search Engine Optimization To Improve Your
Ranking*
In order to improve the ranking of your website, you need to ensure
that your website is submitted to those sites (Directory Submission
Sites, Article Submission Sites, Press Release Sites, Reciprocal
Linking sites) that have a good page rank.
Points to note:
• Ensure that your website gets a huge number of relevant and
quality links than your competitors.
• Ensure that the anchor text that is used in your website has the
keywords that are present in the content of your web page.
*Strategy 5: Testing & Tracking*
The key to the success of your business lies in maintaining,
monitoring, and managing your metrics. The metrics will tell you
exactly as to what is converting and what is not.
For example:
What amount of sales happened yesterday?
Which page of your website converted the most?
From which location did the maximum number of visitors come?
What is my ROI?
The 5 strategies explained above will surely get you results that you
would have never imagined if you implement and execute them correctly.
Farazdak Nasrulla the Founder and CEO of Bellamonte Nash Outsourcing
is a young dynamic entrepreneur who brings over nine years of varied
industry experience blended with corporate leadership. His experience
encompasses SEO, process transition, pre-sales, extensive experience
in the end-to-end delivery of outsourced processes having been
involved and responsible for transitioning processes.
Email: enquiries@seotrafficspider.com
Links:
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[1] http://www.flickr.com/photos/25622716@N02/3084375168
http://toponlinemarketingtool.com/?p=390
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