by Ed Yourdon [1]
*Hotel Internet Marketing SEO Company Provides Solutions*
A 2008 study by Ypartnership reports that more than 60% of all hotel
revenue will start with *hotel SEO* and online business. Some
consumers will visit 3-4 different competitor websites to gauge a
hotel's distinctive brand, while others will link up with a deal
through a travel site like Travelocity or Expedia. Another group may
read a blog that makes them want to hop on the next flight, will
receive a *hotel internet marketing* email offer that can't be refused
or will view several traveler reviews before making a selection. One
thing is certain: *hotel SEO* is too juicy a medium to pass up!
In another *hotel internet marketing* study from this year, Prophis
eResearch found that traveler stories and experiences found on sites
like TripAdvisor and BootsnAll are just as valuable as brochures and
sales material. In fact, half of all online travelers"Half of online
travelers said these sites were important in their decision making
process."Travel 2.0 community site users tend to come from households
with more income and tend to spend more on personal travel than
non-users of travel 2.0 sites who travel," said Stuart Hemerling, who
headed the study.
In the March 2008 "NEXTgen Traveler" survey conducted by Ypartnership
and PhoCusWright, a study of 2,559 adults found that more than half of
online travelers prefer to read newspapers online, with People and
Time being the top two resources. They also watched TV programs online
--- notably Fox and Discovery Channel. Forty-five percent listen to
rock music, while another 39% listen to Top 40/Pop. Tech-savvy
travelers send and receive email in bulk (89%) --- which makes direct
email an important *hotel internet marketing* strategy, and a whopping
7/10 use the Internet to search for information about travel
experiences and services. When they're not browsing hotel sites,
they're downloading music (81%), photos (69%)and video (59%), shopping
online auction sites like eBay (67%)and surfing the web on their cell
phones (33%), which are all avenues to consider when creating a *hotel
SEO* campaign.
"Surprisingly, next generation travelers are active participants in
and contributors to general social networking sites but are less
frequent visitors of travel-specific versions of social networking
sites," adds Peter C. Yesawich, chairman and CEO of Ypartnership. He
said 1/7 people visit TripAdvisor, while social networking sites like
Myspace, Facebook and Youtube are visited much more frequently. The
key to *hotel SEO* is to place content where people are reading.
Marketers are smart to run local search campaigns through Google,
Yahoo, MSN and AOL, obviously, but they can also drive business
through social networking sites, blogs, press release / news searches,
article publishing and Wikipedia. Local business searches linked to
Mapquest or SuperPages should also be harnessed, *hotel Internet
marketing* experts point out.
In the Ypartnership survey, 46% of online travelers said email
notifications with special rates were "a feature of greatest
interest." One case study found that a *hotel internet marketing*
email newsletter campaign could be delivered to 2,500 recipients ---
of which 30 reservations were booked for a wine tasting / dinner, with
another 10 rooms requested. While these numbers may sound low, the
hotel made more than ten times' the Return-On-Investment! Another
*hotel SEO* study found that professionally-written email newsletters
to 5,073 subscribers were opened by 30% of the recipients --- and of
those, 207 clicked on a link within the newsletter. However, the final
result was an additional ,164 and 27.6 times' the ROI!
Online consumers are looking for hotel Internet marketing that
harnesses web technology like Youtube videos and social networking
sites. They want hotel internet marketing that provides value, with
subscriber exclusive discounts. Hotel SEO should revolve around words
that appeal to readers' emotions, not just lists of accommodation
details.
Rand Fishkin from SEOmoz.org gives insight on SEO Ranking Factors
during a personal interveiw with Benu Aggarwal from Milestone Internet
Marketing during SMX 2009 Seattle.
*Video Rating: 5 / 5*
Find More Hotel Internet Marketing Articles [2]
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Links:
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[1] http://www.flickr.com/photos/72098626@N00/3971653376
[2] http://toponlinemarketingtool.com/?cat=
[3] http://dondodge.typepad.com/the_next_big_thing/2010/09/how-to-pitch-your-company-at-techcrunch-or-get-investors-to-write-checks.html
[4] http://gigaom.com/2010/09/20/stanford-the-tech-company-landlord/
[5] http://www.theepochtimes.com/n2/content/view/42954/
[6] http://wireupdate.com/local/fashion-photographer-wins-lawsuit-against-porn-company-for-using-under-age-self-portrait-on-porn-cover/
[7] http://www.bizbash.com/newyork/content/editorial/19147_suzanne_gilliam_catering_company_founder_dead_at_53.php
[8] http://tastro.org/April-O-Neil-Mariah-Madysinn-Hotel-Cockpit-torrent-Tastro
[9] http://indexdownload.com/musics-and-clips/various-artists-el-hotel-ibiza-lounge-collection-vol-3-2010-359082.html/
[10] http://www.couplesresortsonline.com/mirage-resort-hotel-casino-las-vegas-nv-cheap-discounts/
[11] http://www.vegasnews.com/31978/katy-perrys-bachelorette-party-at-hard-rock-hotel-in-las-vegas.html
[12] http://chatterbox.typepad.com/portlandarchitecture/2010/09/remembering-the-congress-hotel.html
[13] http://mlmonlineadvantage.com/myths-about-internet-marketing/
[14] http://studentloanszone.co.cc/utah-internet-advertising-agency-the-first-class-agencies-respond.htm
[15] http://profitquickies4newbies.com/39819/eliminating-fear-to-make-money-on-the-internet-42/
[16] http://www.orgstate.net/node/116566
[17] http://1daymovies.com/news/satellite-tv-and-internet-info-info-145482/
[18] http://profitquickies4newbies.com/39827/online-marketing-strategiesanalytics-strategies-and-terminology-for-managers-online-marketing-srategies-8/
[19] http://www.financemoz.com/the-advantages-of-law-firm-search-engine-marketing-are-evident.html
[20] http://www.websitecluster.com/article/yahoo-search-marketing-and-easy-keyword-targeting.html
[21] http://www.orgstate.net/node/116566
[22] http://www.tizish.com/linkedin-real-estate-marketing-linking-tip/
[23] http://rickvanover.wordpress.com/2010/09/20/attack-data-report-provides-cyberthreat-guidance-for-system-admins/
[24] http://www.librarytechnology.org/ltg-displaytext.pl?RC=15051
[25] http://www.offshoreenergytoday.com/norway-npd-provides-guidelines-for-exploration-licence-relinquishment/
[26] http://www.spinics.net/linux/fedora/fedora-users/msg382097.html
[27] http://www.rantsports.com/nfl/2010/09/20/manning-bowl-ii-provides-no-excitement-as-giants-eli-lay-an-egg/
[28] http://www.rollcall.com/news/50002-1.html?CMP=OTC-RSS
[29] http://wake.mync.com/site/wake/news/story/55406/CESI_Debt_Solutions_Founder_and_CEO_Dr__Diane_Chen_Honored_with______Women_
[30] http://www.mezeo.com/get-data-into-the-cloud-even-faster-with-mezeo-ready-solutions
[31] http://arbiteronline.com/2010/09/20/reischl-goes-to-peru-telemedicine-problems-solved-with-internet-cafes/
[32] http://pocketchange.become.com/2010/09/eco-solutions-for-everyday-home-improvement.html
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