by MikeSchinkel [1]
*Search Engine Marketing: A Response to the Zeitgeist of a Nation and
the World*
Search engines, besides providing groups and individuals with quick
sources of both written and graphic digital information, are a
cultural hand print of the U.S. and of the world in general. Who
would have thought that such a small query box via Yahoo! or Google,
plus a combination of hardware/software would provide us with a new
look into the mentality and salient concerns of the human race?
And.....for search engine marketers, where does search engine
marketing fit in?
*Search Engine Marketing is a Response to Want*
Search engine marketing is certainly more than black-hat optimization
tactics and surprisingly enough is NOT a response to the great
behemoth Google and it's search engine competitors. Instead, search
engine marketing is simply a response to people. A response to their
wants and desires. A response to their triumphs, to their guilt, to
their obsessions or their thoughts. The zeitgeist of a nation can be
interesting; it can be fearful, but mostly it can be instructive.
*Search Engine Marketing: It's Not about the Best or the Brightest*
Search engine trends from the year 20061 can be quite revealing and
may also betray why search engine marketing isn't necessarily about
providing the best or the brightest but simply about providing what
people want.
Take a look at some of 2006's top searches, or trends and you will
find what users really want or at least would like to know more about.
At the very least, it's interesting to see what people are thinking.
Take Yahoo!'s top searches for instance. According to information
provided by sfgate.com2, the top ten Yahoo! searches (after filtering
adult references, company names and generic items (perhaps like the
weather)) were as follows:
1. Britney Spears
2. WWE
3. Shakira
4. Jessica Simpson
5. Paris Hilton
6. American Idol
7. Beyonce Knowles
8. Chris Brown
9. Pamela Anderson
10. Lindsay Lohan
The results show that people (at least Yahoo! searchers) are thinking
about other people; not just "ordinary" people however. They are
thinking about the celebrity genre. What's the fascination? Perhaps
people assume that fame, wealth and glamor can be learned, instead of
acquired. Perhaps only time will tell. At any rate it is easy to see
that the cultural zeitgeist of the U.S. is to some degree focused on
celebrities.
*What does it mean for the filed of search engine marketing?*
What does the Yahoo! info project for the field of search engine
marketing? Well, it's obvious really. If you want to sell, then use
people who are famous, wealthy or glamorous to sell your products or
services and the American people won't turn a blind eye.
Ask.com also allowed it's most popular search terms3 to be released as
well. Keep in mind that the following terms, like those from Yahoo!,
have also been filtered for adult references, etc. They are as
follows:
1. MySpace
2. Dictionary
3. Games
4. Cars
5. Food
6. Song lyrics
7. Poems
8. New York
9. Baby names
10. Music
These terms seem to be a long stone's throw away from the world of
celebrities that Yahoo! presents. In fact, the underlying theme of
these terms would seem to be entertainment and lifestyle. The MySpace
reference perhaps also shows the importance that people place on
connecting with others. It would make one wonder if the Yahoo!
references point to the idea that what people really want when they
search for celebrities is to connect with someone who has wealth,
fame, etc. At any rate, it is obvious that Ask.com questioners take
care (or want to take care) to live well.
*What does it mean for the field of search engine marketing?*
In the field of search engine marketing, selling your clients'
products while using entertainment or lifestyle boons is an effective
way to attract American clickers.
*Google Hot Trends: Another Clue for Search Engine Marketing
Professionals*
Google Hot Trends presents a different menagerie for the year 2006 and
that is because Google did not publish a list of the most popular
terms but instead published a list of those terms that have grown most
in popularity (in terms of raw percentages) instead. These terms
include the following:
1. Bebo
2. MySpace
3. World Cup
4. Metacafe
5. Radioblog
6. Wikipedia
7. Video
8. Rebelde
9. Mininova
10. Wiki
Media and people (MySpace) seem to be the theme for the Google Hot
Trends.
*What does this mean for the field of search engine marketing?*
What does this have to do with search engine marketing? Search engine
marketers need to remember what people want the most. In this case it
seems that it would be to connect with people, live life well and
having access to media (excluding searches for adult terms) seem to be
what's on the mind of Americans everywhere. Perhaps however marketers
are already well aware of these trends and are busily emphasizing how
their clients' products or services can contribute to what Americans
want most.
1
http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/12/25/BUGOBN387R1.DTL
2
http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/12/25/BUGOBN387R1.DTL
3
http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/12/25/BUGOBN387R1.DTL
_Marci Crane_ is a copywriter for Main10 in Orem, Utah. For more
information in regards to search engine marketing services, please
feel free to contact a Main10 representative.
from www.seobook.com Seo Book.com's Aaron Wall explains how PR can be
used to boost a company's rankings and search engine optimization
results.
Related Search Engine Marketing Articles [2]
Links:
------
[1] http://www.flickr.com/photos/13838874@N00/1701958510
[2] http://toponlinemarketingtool.com/?cat=7
http://toponlinemarketingtool.com/?p=1497
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