by fbar [1]
*Search Engine Rank: Google Page Rank Misconceptions - 2*
Improved search engine rank is difficult enough to obtain without you
having to trawl through all that has been written about Google Page
Rank in order to find the truth. There are many misconceptions about
Page Rank, and Part 2 of this article dispels the most common of them,
the first being that Yahoo and MSN have their own version.
In fact this is not so. Yahoo had a beta version of a 'Web Rank'
visible for a while, ranking complete websites, but it is now offline.
MSN has no equivalent as far I can ascertain. The term 'PageRank' is a
trade mark of Google, which is why I refer to it as Page Rank and not
PageRank. A small difference, but a significant one.
If you are one of those that believe that the more links you can get
to your website the better, then you are wrong. When Google started
the Page Rank frenzy by putting that little green bar on their
toolbar, they didn't realize the consequences of what they were doing.
People fought to get as many links to their website as possible,
irrespective of the nature of the websites to which they were linking.
That is misconception Number 2. You do not link to websites, you link
to web pages, or should I say, you get links back from web pages, not
websites. It is, after all, the link back that counts isn't it? The
link away from your site doesn't count. Wrong! Misconception Number 3.
The link to your web page counts no more than the link away from your
web page. In fact, it could count less. You could lose out in the
reciprocal linking stakes if your web page is worth more than the
other person's.
Let's dispel that misconception right now. When you receive a link
from a web page (not web site) you get a proportion of the Google Page
Rank of that web page that depends on the total number of links
leaving that page. When you provide a link to another web page, you
give away a proportion of your Page Rank that depends on the number of
other links leaving your web page.
The Page Rank of the website you get a link from is irrelevant, since
that is generally the rank of the Home Page. You will likely find that
all these great links you think you have from PR 7 or 8 websites are
from a links page that has a PR of ZERO! So you get zilch for the
deal. If you are providing them with a link from a page on your site
even of PR 1, then you lose! Most people fail to understand that.
No incoming link can have a negative effect on your PR. It can have a
zero effect, but not negative. However, if you have an incoming link
with zero effect, and an outgoing reciprocal link with a positive
effect to the target page, then you will effectively lose PR through
the deal. Every web page starts with a PR of 1, and so has that single
PR to share amongst other pages to which it is linked. The more
incoming links it has, the higher PR it can have to share out.
If your page has a PR of 4 and has three links leaving it, each gets
twice the number of PR votes than if 6 links leave it. Your page with
a PR of 4 has to get a similar number of PR votes incoming as it gives
away to retain its PR. In simple terms, if your PR 4 page is getting
links from a PR 8 page with 20 links leaving it, you lose out big
time! It's simple maths.
No page ever gives away all of its PR. There is a factor in Google's
calculation that reduces this to below 100% of the total PR of any
page. However, that is roughly how it works. You don't get a
proportion of the whole website ranking; you only get part of the
ranking of the page on which your link is placed. Since most 'Links
Pages' tend to be full of other outgoing links, then you won't get
much, and will likely get zero.
That is why automated reciprocal linking software is often a waste of
time. If you want to make the best of linking arrangements, then agree
with the other webmaster that you will provide each other with a link
from equally ranked pages. That way both of you will gain, and neither
loses. Some software allows you to make these arrangements.
Another misconception is that only links from external web pages
count. In fact, links between your own web pages can be arranged to
provide one page with most of the page rank available. Every page has
a start PR of 1, so the more pages you have on your site then the more
PR you have to play with and distribute to pages on your website of
your choice.
Search engine rank can be improved by intelligent use of links, both
external and internal, but Google Page Rank does not have the profound
effect on your search engine listing that many have led you to
believe. Good onsite SEO usually wins so keep that in mind when
designing your website.
Peter normally has his new websites listed on Google, Yahoo and MSN
within two days, and consistently gets high search engine listings.
His website Improved Search Engine Rank offers to show you how exactly
how he does it, including how Page Rank and SEO can be used together
to achieve the highest listings for your keyword.
Links:
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[1] http://www.flickr.com/photos/15426458@N00/216101629
http://toponlinemarketingtool.com/?p=2048
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