Internet Marketing Tools, Online Marketing, Email Marketing: The website design and Internet site marketing practices of upscale and luxury hotels in Turkey [An article from: Tourism Management]

A new Post "The website design and Internet site marketing practices of upscale and luxury hotels in Turkey [An article from: Tourism Management]" was written on the November 4, 2010 at 7:33 pm on "Internet Marketing Tools, Online Marketing, Email Marketing".

!! The Website Design And Internet Site Marketing Practices Of Upscale
And Luxury Hotels In Turkey [An Article From: Tourism Management] [1]
!!

[2]

This digital document is a journal article from Tourism Management,
published by Elsevier in . The article is delivered in HTML format and
is available in your Amazon.com Media Library immediately after
purchase. You can view it with any web browser.

*Description:*
Internet with current and emerging multimedia features provides ample
opportunities and particularly useful for dealing with intangible
nature of the service, and transforming marketing mix variables to
capitalize on the informational and transactional potential of the
Internet, and to gain a competitive advantage. This study utilizes
content analysis to analyze the websites of a select group (4- and
5-star) of hotels in Turkey in terms of site design characteristics
(interactivity, navigation, and functionality) and site marketing
practices on the Internet. This study also investigates variations in
design and use of marketing elements on the Internet based on hotel
type (4- and 5-star resort and transient hotels). The findings showed
that the hotels in Turkey are not utilizing the Internet to its full
potential and effectively e-marketing their hotels regardless of the
hotel type.

*Rating:* (out of reviews)

[3] List Price: $ 4.95

*Price: $ 4.95*

Find More Hotel Internet Marketing Products [4]

Links:
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[1] http://www.amazon.com/website-Internet-marketing-practices-upscale/dp/B000RR4X3Q%3FSubscriptionId%3DAKIAJ5OSLKJAOYAWNAXQ%26tag%3Dticong-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB000RR4X3Q
[2] http://www.amazon.com/website-Internet-marketing-practices-upscale/dp/B000RR4X3Q%3FSubscriptionId%3DAKIAJ5OSLKJAOYAWNAXQ%26tag%3Dticong-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB000RR4X3Q
[3] http://www.amazon.com/website-Internet-marketing-practices-upscale/dp/B000RR4X3Q%3FSubscriptionId%3DAKIAJ5OSLKJAOYAWNAXQ%26tag%3Dticong-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB000RR4X3Q
[4] http://toponlinemarketingtool.com/?cat=

http://toponlinemarketingtool.com/?p=1917

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