by halilgokdal [1]
*A Common Sense Approach to Today's Hotel on Line Advertising and
Hotel Internet Marketing*
The hotel sales, marketing and advertising industry must look at its
sales material and begin presenting virtual sale information by
traditional sales standards, while giving personal attention to each
guest. Provide not only a virtual sales tool to your hotel sales and
catering sales staff, but empowering them to up sell and cross sell
your properties and services.
Sales 101 tells us to find ways to stand out and sell above and beyond
your competitors - How can you stand out above your competitors when
you are doing the same thing as everyone else with your virtual sales
material and paper material? Personal attention has been lacking in
the sales process through traditional web sites. Sales 101, also tells
us the importance of things such as client name/information displayed,
communicate quick and accurate information and provide special
personal attention above and beyond everyone else. This no longer
exists with traditional web site service sales and provides no
personal attention (instruction), which we all know the event planner
looks for.
Consumers are still looking for personal attention and outstanding
customer service in the hospitality sales process. Simply having a web
site is not enough to bring attention to event planning services
anymore.
SOME 'SALES 101' FACTS:
- Provide professional and organized information
- Build rapport with the guest
- Educate your guest (helps build rapport)
- 'KIS' (Keep it Simple, bells and whistles are not needed at the
sales stage)
- Have knowledgeable and friendly staff - Provide, user friendly
information
- Clients like to see their name and information displayed
- Communicate quick and accurate information
- Provide information specific to each guest needs
- Provide special personal attention to each guest
- Provide you sales staff with the fools needed to do the job
- Up Sell and Cross Sell
Web sites are good marketing tools but they do not provide hotel
sales, catering sales and the event planning sales professional with
the resources and education needed to streamline the sales process to
each sales and inquiry call.
Today's full services and limited service hotel web sites have been
built to reflect the web designer's technical goals and restrictions
instead of the goals and needs of the hotel sales and catering sales
professional. Traditional web sites do not provide the tools and
knowledge your hotel sales and catering sales staff members need to
close the sale with one phone call, while providing traditional sales
101 standards virtually?
Hotel Internet Marketing and Hotel On Line Advertising industry must
start thinking outside the box when it comes to web sites. Web sites
are good marketing tools, but marketing does not close the sale.
Studies have shown that 85% of those who respond first to an inquiry
with complete sales information and provide personal attention to the
guest will win the business.
HotelEPacket.com provides a common sense approach to Hotel Internet
Marketing and Hotel On Line Advertising. Providing the hotel industry
with cost-effective virtual sales consulting, development and training
through innovative hotel internet marketing.
More Hotel Internet Marketing Articles [2]
Links:
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[1] http://www.flickr.com/photos/30570571@N06/2989563621
[2] http://toponlinemarketingtool.com/?cat=
http://toponlinemarketingtool.com/?p=1801
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