by LevelTen_Colin [1]
*Top 5 Internet Marketing Tools for the Small Businessman*
Over the past 10 years running my own marketing business online I've
evaluated dozens of Internet Marketing Tools and I'm about to share
with you the 5 most important Online Marketing Tools for the small
businessman.. Implement all 5 of these marketing tools, combined with
a solid business plan and they will take your small business to the
pinnacle of online success.
If you are familiar with the old adage that you don't have to outrun
the grizzly bear you just have to outrun the slowest runner then these
are probably not for you. Just getting by online is not what these
tools are about. Anyone can just get by! With these Internet Marketing
Tools you can get ahead of your competition - way ahead!
The Top 5 Essential Internet Marketing Tools for Small Business
Success
WordPress.
Having a great looking professional web presence that is simple and
easy for a non-technical person to maintain is essential. Not only is
WordPress free, but it's extremely easy to use. Anyone can learn in a
few minutes how to add articles and information to a WordPress based
Website. Don't get caught up in thinking that WordPress is just
"blogging" software… it's much more powerful than just a blog
platform. WordPress is a full blown CMS (Content Management System)
for the small business operator. There is no other single piece of
software that can catapult your online business plan higher and faster
than WordPress. With a properly designed WordPress Template, a few
plug-ins (Software add-ons to increase the functionality of your
site), and careful keyword selection you can out compete your
competition.
Keyword Research Pro.
If you want to increase your market share online you need to
understand exactly how people are finding businesses like yours. You
could sit down with a pen and paper and start brainstorming ideas
about the words people use to search for your offer, and this is a
great place to start, but you'll fall way short. There is simply no
way to guess all the different combinations of phrases that a person
might use to find what they are looking for online. Take a person
searching for a new home as an example. They might type in Boston Real
Estate, Boston Homes for Sale, Real Estate, and House in Boston. You
need to know exactly which terms people are using in your area for
your business so that you can focus in on exactly what people want.
Keywords allow you to not only know what words are used to find your
product, service, or offer but give you keen insights as to the
behaviors behind those searches. A person who types in Boston Realtor
Referrals is a much better opportunity for a Realtor than one who
types in
Boston Real Estate. Clearly you know form the former term they do not
yet have a Realtor. And if you are a Realtor imagine how valuable that
would be to know in advance! Keyword Research Pro is the tool I
recommend for digging in and pulling the information you need from the
millions of possible keywords.
Google Maps/Local Search
Google offers a service through their business center called "Google
Places". With Google places small business owners can get their
businesses to show up on Google Maps when a local search is made with
search terms relevant to their business. This can be an extremely
valuable tool as Google Maps and the accompanying search results are
displayed right at the top of the search page!
Google Adwords
Google Adwords is a program that allows you to "Bid" for keyword
phrases and placement results. If you do a search on Google and look
at the top and right of the page you'll see advertisements. The Google
Adwords program is how you get your business to display in these
advertisements. If you do this correctly and target your business to
local search you can acquire customers for a very low cost… do it
wrong and you can throw away your entire advertising budget for
nothing. This is the quickest way to get your new web offer in front
of customers. Some small business owners are so effective with Adwords
that they do not even bother to worry about organic search placement.
However you should develop campaigns for both methods.
AWeber Email Marketing Software
Acquiring and communicating effectively with customers online is a
huge advantage over your competitors. When you create an offer that
requires a potential customer to give you their contact information
you can come back and market to them over and over again! Think about
how powerful repeat marketing can be for your business. This is
especially powerful for businesses that sell products and services
that have a "shelf life". An example would be the carpet cleaning
business where people need to periodically have their carpets cleaned.
Get a person to subscribe to your newsletter and keep them hooked on
your offer. Targeted opt-in Email marketing is the single most cost
effective way to keep in touch and keep customers for life.
Article Summary
Discover the Top 5 essential online marketing tools you can use to
rapidly grow your online presence. Effectively implementing these 5
simple marketing tools with your own business plan can result in an
explosion of new customers. You are familiar with the phrase it's not
what you know but who you know? Well in the online world it really is
what you know that matters. Who you know helps… but what you know
is a strategy that can work for everyone! So take a few minutes out of
your busy schedule and learn how these 5 simple and highly effective
online marketing tools can explode the growth of your business.
Â
After graduating from a Top 50 Business School (Ranked by US News &
World Report) more than a decade ago with a degree in Business
Management Michael Avagant began his career in marketing by
establishing his own successful online marketing corporation. If you
would like to learn more about his philosophies, techniques, and
online marketing strategies please visit him at his site: Internet
Marketing Tools and Strategies
After graduating from a Top 50 Business School (Ranked by US News &
World Report) more than a decade ago with a degree in Business
Management Michael Avagant began his career in marketing by
establishing his own successful online marketing corporation. If you
would like to learn more about his philosophies, techniques, and
online marketing strategies please visit him at his site:Â
http://www.internetmarketingiq.com .
Â
Links:
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[1] http://www.flickr.com/photos/33257357@N08/3575034950
http://toponlinemarketingtool.com/?p=2026
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