by familymwr [1]
*Local Internet Marketing Anticonfusion Kit*
If Local Internet Marketing is really the ultimate business-building
power tool for this decade, why isn't there a frenetic gold rush
underway with every local business owner out there fighting to get to
the gold field first?
Why isn't the first page of Google, and every search engine, in every
niche, already packed with local businesses claiming that incredibly
valuable real estate, and defending it like it was the gold mine that
it is?
Only a few times over the last 50 years has there been a truly
revolutionary paradigm shift in marketing opportunities for local
businesses. After all, most local businesses do not have an enormous
budget to buy marketing power or the specialized marketing staff to
plan and execute a sophisticated marketing plan.
Local Internet Marketing is a game-changer. Yet few local business
owners even know what it means, let alone understand how to integrate
it into their business plan. To most, Local Internet Marketing is
about putting up a nice website…and then scratching their head
wondering why so few people visit it… or why so few buy or opt-in or
call or e-mail you or do anything to hold up their hand as a
prospective customer.
So here's a quick overview to clear away some of the confusion so you
can see through the fog to the blazing hot opportunity that Local
Internet Marketing offers. Here are the five most important things you
should know and think about right now, before this opportunity passes
you by:
1. Local Search is on fire – Your prospective customers/clients
aren't waiting around for you to get your message to them. They're
actively engaged in searching for whatever they need or want –
online. I won't rehash here statistics you'll find in my other posts.
But with 5 billion searches monthly for LOCAL products, services and
information in the US alone – and growing every month – it's time
to get into the game – or else…
" I coulda been a contender" – Marlon Brando's famous line in the
classic movie "On The Waterfront" is potentially too relevant here.
"If only…" or "What if…" are sad laments after the train has
passed you by. And that's what awaits you if you dismiss this freight
train as another hyped trend. This is serious opportunity shouting at
you, and you need to look at it with an open mind – right now.
Plumbers, movers, hair removal services, mortgage brokers, lawyers,
auto repair shops, carpet cleaners, plastic surgeons, repair services,
chiropractors, home improvement contractors, specialty stores, fitness
centers, pet grooming salons, doctors, dentists, electricians,
florists, septic cleaners, heating contractors, cleaning services,
Realtors, insurance brokers, limousine services, painters, storage
sites, pool & spa retailers, tree services, upholsterers limousine
services, landscapers… the list is almost endless who can use Local
Internet Marketing to dominate Local Search in their niche.
2. They're not searching for YOU. Getting ranked in Google for your
business name is good, certainly. However, people who already know
that you are the best choice, but must search online for directions or
a telephone number, are a small fraction of the searches that could
lead to increased business for you.
They're searching for solution providers because they have not yet
identified their best choice. They're still looking for the best
solution to their problem or fulfillment of their desire. You can't
win that business if you're not there as a contender. Only then can
you fight to get their Attention… then arouse their Interest so you
can get on their short list… then stimulate intense Desire for your
solution… and then be so competitively on target that they take
Action because you are the obvious best choice.
3. With 85%+ click-throughs on the top 3 listings on the first page of
Google, what does that say? It says the real action in reaching
ready-to-buy prospective customers/clients is dominating the first
page of Google and the other search engines. That should be your
absolute first priority right now. Nothing else you could do right now
even comes close.
4. Local Internet Marketing is remarkable affordable… and it's
measurable to minimize waste. I know, you're probably maxed out on
marketing dollars invested in traditional marketing tools. But are
those critical dollars working hard enough for you? Consistently
producing outstanding results?
All I can say is this: Marketing investments should be entirely about
Return On Investment (ROI). How much return are you getting from your
other marketing investments right now? Do you even know? Local
Internet Marketing is measurable so it can be refined and targeted to
minimize waste… to make every marketing dollar count.
5. "But I don't want to learn all that technical stuff…" Here's the
absolute truth: Despite others who may tell you that this local search
marketing stuff is easy and can be easily learned, the reality is that
doing it right isn't at all easy. If it were, everyone would be doing
it successfully.
Internet Marketing for Small Business requires a mix of research and
analysis skills, complex automation software, advanced Internet
Marketing and Branding strategies, creativity, data management and
constant vigilance. It's both science and art. It's not for amateurs,
and the idea that you can effectively manage it yourself, and run your
business, is dangerous,
However, what is perhaps most exciting about Local Internet Marketing
as a business-building tool is that so much marketing power can be so
hands-off and still be so affordabe. Effective Local Internet
Marketing must be managed by professionals and it must be consistent.
It's not a quick fix. It requires constant attention to assess
results, make adjustments and stay ahead of a constantly changing
Internet. But all the automation tools and efficiencies of scale
available to a state-of-the-art Small Business Internet Marketing
specialist make a totally off-premise-managed service for a low
monthly fee achievable.
Many businesses find that the low monthly fees can actually replace
other less-ROI-powerful marketing investments, and even reduce
marketing expenditures.
Before you go another day accepting of the status quo or confused as
to direction, call a professional Local Internet Marketing specialist
and investigate how much this paradigm -shifting power tool can
jumpstart your business.
Small Business Internet Marketing is the most effective way to
generate new local leads using local search. A 35-year marketing guru
shows you how. Check it out.
Related Local Internet Marketing Articles [2]
Links:
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[1] http://www.flickr.com/photos/36196762@N04/4834799423
[2] http://toponlinemarketingtool.com/?cat=
http://toponlinemarketingtool.com/?p=1813
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