by Festival del Fundraising [1]
*New Age of Hotel Internet Marketing and Hotel Online Advertising*
Traditional web sites are built for marketing. Web sites should be
built to CLOSE THE SALE! Web sites should provide instant
presentations of your services and the ability to create customized
web sites to each inquiry and sales call. Allowing the sales
professional to sell above and beyond their competitors while saving
thousands of dollars each year.
Web Sites should provide your sales staff with virtual sales tools to
close the sale faster and more efficiently, saving you time and money.
Incorporating sales 101 into your virtual sales programs helps you
sell above and beyond your competitors, while providing you with the
tools to streamline your sales process and create a paperless sales
environment.
Consumers are still looking for personal attention and outstanding
customer service in the hospitality sales process. Simply having a web
site is not enough to bring attention to event planning services
anymore. Just because we are live in a virtual world doesn't mean we
no long need to offer personal attention and outstanding customer
service in our sales process.
The hotel and event planning industry must begin presenting sales
information by traditional sales standards whereby web sites are
virtual sales presentation tools to be viewed by the client under the
guidance of a sales professional.
Paper folders, business cards, cover letter, paper brochure
information and menus were sent in a presentation to the guest for
event facility consideration. The Internet has turned this once great
presentation and first impression into web sites that provide
unorganized or too little information and offer no personal attention
to the guest's needs for individual attention.
Distribution and presentation of your sales material instantly and
professionally - while providing personal attention to the client -
can make the difference between the sale and lost business. Web sites
should be a tangible sales tool, providing sales professionals all the
necessary items needed to present and close the sale efficiently in
one phone call.
Web sites are good marketing tools but they do not provide hotel and
event planning sales professionals with the resources and education
needed to streamline the service sales process to each sales and
inquiry call. The service sales industry has lost track of the basic
fundamentals of selling.
Sales 101 tells us the importance of building rapport, education,
communicating accurate information quickly and providing special
personal attention above and beyond the competition. This practice no
longer exists with online resources. Web sites often are built to
reflect a web designer's technical goals and restrictions instead of
the goals and needs of the hospitality sales Industry.
In today's competitive sales environment, time is money. Distribution
and presentation of your sales material quickly and professionally -
while providing personal attention to the client - can make the
difference between the sale and lost business. Web sites should be a
tangible sales tool, providing hotel sales professionals all the
necessary items needed to present and close the sale efficiently.
Combining old-school selling techniques with today's technology will
allow you to outsell your competitors.
HotelEPacket.com provides a common sense approach to Hotel Internet
Marketing and Hotel On Line Advertising. Providing the hotel industry
with cost-effective virtual sales consulting, development and training
through innovative hotel internet marketing.
Hotel Internet Marketing by Xotels. SEO for hotels to put your Website
in Pole Position.
*Video Rating: 5 / 5*
Related Hotel Internet Marketing Articles [2]
Links:
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[1] http://www.flickr.com/photos/19353604@N02/3479537086
[2] http://toponlinemarketingtool.com/?cat=
http://toponlinemarketingtool.com/?p=1863
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