*_Question by webdesign and programming expert_: Web Design Initial
Advertising and Marketing Material Help. Please experienced person
only....?*
Hi
We're a new web design company and we're on a very tight budget. We
can only afford 00 for initial marketing material and advertising.
Here are some of our ideas. Could you please help with your experience
which methods works and which methods doesn't? And how should we
allocate the 00 that we have? Please bring new ideas if you have other
method that works!
And what type of business have the most potential for webdesign and
web development services?
Email Marketing - $.25 per email
Direct mail by Postcard - $.55 per postcard
Yahoo Yellow Pages - 5/month
Yahoo Local - /month
Pay Per Click - + per click
Business Card (5000) - 0
Brochures (5000) - 0
Folder (2500) - 30
Postcard (5000) - 0
Large Postcard (2500) - 0
Calendar (300) - 0
Bumper Sticker (500) - 0
Laptop Bags - 5
*Best answer:*
_Answer by imisidro_
As a web design company, more than other marketing campaigns, the best
way to get new clients is to have an impressive portfolio to show
them. Perhaps you can work for a discounted fee or even pro bono for
some friends or close associates, just to have a portfolio of work to
show.
What I see lacking in your list are press releases. Press releases
have different uses: they can alert traditional media of your new
business (and hopefully get talked about by the media --- which means
you have to have a new spin or how different are you from the other
web design firms). Press releases are also among the EASIEST way to
get one way inbound links, and thereby helping you rank in the search
engines. PRWeb http://www.prweb.com can send your release and get it
through Yahoo and Google News for minimum of
The calendar, bumper stickers, laptop bags --- I'm not sure those are
the most effective means of getting clients to your business
especially considering that you have a tight budget.
One important marketing tool you are forgetting is networking.
Networking allows you to meet people, other business people who may be
interested to rework their websites or create websites. Join
organizations and business associations in your area --- and budget
for membership fees, if any. Talk about your business to them, and
they may even refer you to other people who needs your services.
Consider joining BNI http://www.bni.com/ (Business Network Int'l.)
which is a "business and professional networking organization that
offers members the opportunity to share ideas, contacts and most
importantly, referrals." Chambers of commerce can also be a good
source of referrals.
I would focus more on local marketing, but carefully carefully track
your ROI. Yahoo Yellow pages is pricey - so check if it is actually
bringing you traffic and customers.
Email marketing where you purchase an email for .25 cents is not a
good idea. You will basically be spamming people, buying email lists
yet these people may not have agreed or wanted to receive YOUR email.
Be careful in using this approach as the last thing you want your
business to be called is a spammer.
I know that you are just starting, but web designers often find
greater success if they offer services beyond web designing. Diversify
your services to include copywriting, search engine optimization,
handling pay per clicks, or even just site maintenance.
*Give your answer to this question below!*
http://toponlinemarketingtool.com/?p=1888
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