by Les_Stockton [1]
*Combining Old-school Selling Techniques With Today's Hotel Internet
Marketing Technology*
In today's competitive sales environment, time is money. Distribution
and presentation of your sales material quickly and professionally -
while providing personal attention to the client - can make the
difference between the sale and lost business. Web sites should be a
tangible sales tool, providing hotel sales professionals all the
necessary items needed to present and close the sale efficiently.
Combining old-school selling techniques with today's technology will
allow you to outsell your competitors.
Paper folders, business cards, cover letter, brochure information and
menus once were sent in a presentation to the guest for event facility
consideration. The Internet has turned this once great presentation
and first impression into web sites that provide unorganized or too
little information and offer no personal attention to the guest's
needs for individual attention.
Web sites are good marketing tools but they do not provide sales
professionals with the resources and education needed to streamline
the sales process to each sales call. The service sales industry has
lost track of the basic fundamentals of selling.
Sales 101 tells us the importance of building rapport, education,
communicating accurate information quickly and providing special
personal attention above and beyond the competition. This practice no
longer exists with online resources. Web sites often are built to
reflect a web designer's technical goals and restrictions instead of
the goals and needs of the hotel sales Industry.
Sales 101 also tells us the importance of things such as client
name/information displayed, communicate quick and accurate information
and provide special personal attention above and beyond everyone else.
This no longer exists with traditional web site service sales and
provides no personal attention (instruction/education), which we all
know the client is looking for.
Hotel Internet Marketing and Hotel On Line Advertising industry must
organize its virtual sales procedures and begin distributing and
presenting sales information to include traditional sales standards to
ensure an increase in profits and a decrease in annual marketing
budgets.
Web Sites should provide your sales staff with virtual sales tools to
close the sale faster and more efficiently, saving you time and money.
Incorporating sales 101 into your virtual sales programs helps you
sell above and beyond your competitors, while providing you with the
tools to streamline your sales process and create a paperless sales
environment.
Consumers are still looking for personal attention and outstanding
customer service in the hospitality sales process. Simply having a web
site is not enough to bring attention to event planning services
anymore.
Distribution and presentation of your sales material instantly and
professionally - while providing personal attention to the client -
can make the difference between the sale and lost business. Web sites
should be a tangible sales tool, providing sales professionals all the
necessary items needed to present and close the sale efficiently in
one phone call.
HotelEPacket.com provides of common sense approach to Hotel Internet
Marketing and Hotel On Line Advertising. Providing the hotel industry
with cost-effective virtual sales consulting, development and training
through innovative hotel internet marketing.
More Hotel Internet Marketing Articles [2]
Links:
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[1] http://www.flickr.com/photos/24914070@N07/4542758371
[2] http://toponlinemarketingtool.com/?cat=
http://toponlinemarketingtool.com/?p=1817
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