by halilgokdal [1]
*Rethinking Hotel Internet Marketing and Hotel on Line Advertising*
Hotel sales and catering sales industry needs to start thinking
outside the box when it comes to web sites and search engines through
virtual presentation of services.
Web sites are good marketing tools, but marketing does not close the
sale. Studies have shown that 85% of those who respond first to an
inquiry with complete sales information and provide personal attention
to the client will win the business.
Hotel Internet Marketing and Hotel On Line Advertising Sales
professionals should use web sales tools that are tangible virtual
sales tools - offering all the necessary features needed to present
and close a sale efficiently in one phone call.
In today's competitive sales environment, time is money. Distribution
and presentation of your sales material quickly and professionally -
while providing personal attention to the client - can make the
difference between the sale and lost business. Web sites should be a
tangible Hotel Internet Marketing virtual sales tool, providing sales
professionals all the necessary items needed to present and close the
sale efficiently. Combining old-school selling techniques with today's
technology will allow you to outsell your competitors.
In the age of computers and Internet, it's easy to lose touch with
guests. Quick, easy and up-to-date information is no longer available.
In order to find the information they are looking for, clients may
have to go to a corporate web site or independent web site and access
e-mails, attachments, word documents, links, web programs and PDF
brochures or resort to faxes, phone calls and snail-mail. What
happened to one-on-one personal attention to help a client decide on
services? The Internet has taken away the personal edge that sales
once had before web site development.
And, increasingly, businesses of all sizes are recognizing that being
first on any major search engines costs money. Good search engines
ranking is not something that just happens, and the Internet is filled
with fraud. The hotel sales industry must look at other options to
make web sites a viable sales tool, such as virtual presentation of
services offered.
Sales 101 tells us the importance of building rapport, education,
communicating accurate information quickly and providing special
personal attention above and beyond the competition. This practice no
longer exists with online resources. Web sites often are built to
reflect a web designer's technical goals and restrictions instead of
the goals and needs of the hospitality sales Industry.
Sales 101 also tells us the importance of things such as client
name/information displayed, communicate quick and accurate information
and provide special personal attention above and beyond everyone else.
This no longer exists with traditional web site service sales and
provides no personal attention (instruction/education), which we all
know the client is looking for.
The hotel and event planning industries must organize its virtual
sales procedures and begin distributing and presenting sales
information to include traditional sales standards to ensure an
increase in profits and a decrease in annual marketing and advertising
budgets.
HotelEPacket.com provides a common sense approach to Hotel Internet
Marketing and Hotel On Line Advertising. Providing the hotel industry
with cost-effective virtual sales consulting, development and training
through innovative hotel internet marketing.
Links:
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[1] http://www.flickr.com/photos/30570571@N06/2989615817
http://toponlinemarketingtool.com/?p=1774
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