by 5150fantast [1]
*What is Social Media Optimization | Affordable SEO Services | SEO
Traffic Spider*
Social media optimization or SMO is yet another method for search
engine optimization of your site. As the name implies, you optimize
your site by advertising it through the social media sites, online
communities and community websites such as blog sites, message boards,
podcasts, wikis and vlogs.
The methods for social media optimization involve the use of RSS
feeds, social bookmarking, video and photo sharing, social news
buttons and blogging etc. The basic idea is to drive traffic to your
site without spending money on search engine advertising.
The concept of social media optimization was introduced by Rohit
Bhargawa of Ogilivy Public Relations. Originally, he enunciated five
rules for social media optimization, but the list was expanded by
other contributors.
According to Rohit Bhargawa, "The concept behind SMO is simple:
implement changes to optimize a site so that it is more easily linked
to, more highly visible in social media searches on custom search
engines (such as Technorati), and more frequently included in relevant
posts on blogs, podcasts and vlogs."
In actual practice, social media optimization seeks to create links to
the site by making it more visible through the social networking sites
like Squidoo, Blogger, Hubpages, Face Book, Twitter, Digg, Delicious,
My Space or search engines like Technorati.
How does one go about social media optimization?
Getting links for your website
The number of links your site manages to pull through decides its
popularity with the search engines. It is like deciding the popularity
of the leader through the votes he gets. In case of a website its
popularity index is the number of links it gets from other websites.
Tagging and bookmarking
Tagging and bookmarking can be made easier by inducting content
features such as buttons like "add to delicious" and other
bookmarking sites. In addition to this, you can also include relevant
tags to your pages besides the home page for the popular social
bookmarking sites.
Create inbound links
Inbound links are considered important for the popularity of the site
and its content in searching engine ranking. You should create links
to the blogs or sites that contain back links to your site and
increase its visibility.
Make your content travel
Make some changes in your site to enable your content to travel far
and wide in your niche area. This can be done by including portable
content such as PDFs, video and audio files and submitting them to
your list members as well as sites related to your niche. This will
help you to create back links for your site.
Allow others to use your content
A glaring example of this practice is YouTube. You can download its
videos to your sites to illustrate your content and make it more
interesting. Another example is to use RSS feeds to syndicate your
content so that others can use it for their benefit. This can help you
to drive traffic to your website.
Pros and cons of social media optimization
As with other methods of driving traffic, social media optimization
has become victim of spamming or link farming. While the noble idea
behind social bookmarking is to include links to informative, useful
and interesting sites, people bookmark - syndicate - their own sites
in numerous bookmarking sites unmindful of the quality of their
content which can be pirated, duplicate and cheap. It simply eats into
the web space of the bookmarking site and creates a kind of content
garbage making it difficult to sift grains from the chaff.
SEO Traffic Spider, is a global provider offering its customers a full
suite of SEO Services ranging from Indexing, Optimization - On
Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic
Analytics, etc.
Links:
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[1] http://www.flickr.com/photos/60362632@N00/2519754177
http://toponlinemarketingtool.com/?p=758
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