by hongxing128 [1]
*Search Engine Marketing: How Search Engines Work*
Have you ever wondered how exactly search engine marketing works or
how search engine optimization can help your business? Search engine
marketing relies on the basic principles of search engine
optimization. Search engine optimization makes it possible for a
search engine's spider to find your web page and add it to the search
engine results page whenever someone does a search for a word or
phrase that shows up on your website.
Search engine marketing uses search engine optimized content to make
your website easier for the spiders to find and for people who are
searching the web to find. A search engine uses thousands of little
bots called spiders to index the millions of web pages that are on the
Internet. These spiders start at the most well known websites and work
backwards following links and searching for common words and phrases.
Every page that the spiders come across with those particular words on
them is indexed and saved. Those pages are the ones that show up in
the search engine results page when someone uses Google or another
search engine to look for websites on a particular topic.
The place where each site shows up in the search engine results page
ranking is based on the content of the site, how many times particular
words and phrases appear on the site and the relevance of the site to
those search times. That is why search engine marketing depends so
heavily on search engine optimization.
If you want your website to show up higher on the search engine
results page then you use to use search engine marketing and search
engine optimization techniques in order to get the spiders to notice
your site and put your site higher on the search engine results page.
People who are using a search engine to look for websites will rarely
click to the second search engine results page.
It's crucial that your site be on the first page of the search engine
results page or people will probably not find your site. Using search
engine marketing and search engine optimization is the best way to do
that.
The number one rule to remember when you are planning out search
engine marketing strategies or trying to figure out how use search
engine optimization effectively on your website is that your website
should have 100% original content.
The spiders will place your site higher on the search engine results
page if the content that is on your site is original. When websites
duplicate copy the spiders pick up on the repeated phrases and
language and will sometimes not index a site at all if the spider
determines that the content is too similar to the content on another
site.
Search engine optimization and search engine marketing is more than
just taking one word or phrase and repeating it a certain number of
times. The content on the site has to be fresh and engaging and also
contain the keywords or key phrases that will bring traffic to the
website.
Before you start an SEO Marketing campaign, go to Terry Stanfield's
site for information on SEO Management and more on ppc management.
www.verticalmeasures.com gives a simple overview of what Search Engine
Optimization is, what it does, and how it works. On and off site SEO
methods are both covered, as each of them is essential to the overall
effort.
Links:
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[1] http://www.flickr.com/photos/27723472@N07/2591925938
http://toponlinemarketingtool.com/?p=629
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