by s2art [1]
*Why Search Engine Marketing is Required: a Look Back in Time*
Twenty years ago, if you asked someone what was meant by the term
'Search Engine Marketing', the answer you'd get would maybe be a blank
stare and perhaps a tentative answer involving using engines to market
something? These days, however, the answer would be entirely
different.
The term search engine marketing was first projected by Danny
Sullivan, editor-in-chief of Search Engine Land (a blog covering
information and news on search engines and marketing) in 2001 as a
term to cover all the activities involved. It's a method of Internet
marketing that seeks to promote websites to the top the search engine
result pages (SERPS) for given search terms or queries, and is an
extremely profitable method of promoting your business through the
Internet. Approximately one third of online shoppers use search
engines to find what they are searching for, and when a user has a
good experience with a website first time, they will more than likely
become returning customers. This makes the Internet a large market to
tap into.
However, things have not always been this way. The Internet has not
always been the mine of information and online shops as it is today.
The first web search engine was introduced in 1993; an engine walled
Wandex (now defunct).
When Wandex appeared, others followed suit. Aliweb was also released
in 1993, and then WebCrawler in 1994. WebCrawler was the first engine
to allow it's users to do word searching in any webpage – this is
now standard practice for modern search engines. In January 1995,
Yahoo! was launched (an interesting fact - its name was chosen by the
creators as they liked the definition of it - 'rude, unsophisticated,
uncouth' as written in Gulliver's Travels by Jonathan Swift). 1998
held the launch of MSN Search (now known as Live or LiveSearch) and
then, in 2000, Google appeared.
Google was seen as a refreshing change; most of the engines offered
the same content over and over without discrimination, so often
delivering irrelevant search results. Google have always branded
themselves as searching for the most relevant content possible for the
user's query, and therefore are continually changing their algorithms
(a sequence of instructions for completing a task; in this case
crawling search results) to make them more relevant. This means users
will receive better search results for their search term(s). Also,
Google has always maintained a minimalist approach to their interface,
unlike companies such as Yahoo! and MSN who embed their engines into a
web portal, so making them slightly harder to use and navigate by the
user.
With Google constantly evolving and maturing, more and more of the
search traffic was drawn away from other engines to benefit from its
increasingly relevant and accurate search results. In May 2008, it was
announced that the domain Google.com attracted at least 135 million US
visitors that month alone. Google now controls on average 80% of the
search traffic online in the UK.
With this major engine online, it's no wonder the demand for search
engine marketing has grown alongside it. However, it's not just a
matter of creating a website and putting it online; there's a lot of
work involved in getting a website to rank well. This work is best
done by a professional search engine marketing company.
The role of such a company is to optimize and promote a website to
increase traffic and enhance sales – this of course being the bottom
line of all marketing methods across the board. This is often called
Search Engine Optimsation, or SEO – improving the quality and amount
of traffic driven to a website from high rankings in search engine
results based on targeted keyword searches. It seems that, with the
volume of users online, and especially those using Google as their
primary search engine, search engine marketing is, and will continue
to be, an essential part of all online retailing.
Achieving top natural results has become key to cost effective
internet marketing, When you compare Paid Search results Vs Organic
results you can see why.For further information, please visit
http://www.netcallidus.com/
Links:
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[1] http://www.flickr.com/photos/97867688@N00/371445989
http://toponlinemarketingtool.com/?p=656
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