by v1ctory_1s_m1ne [1]
*SEO Traffic Spider | Organic SEO Vs. PPC War*
Today online advertising has become one of the most basic mediums to
promote a business and make your presence felt in the market. The need
of the hour is to draw customers to your website by creating
successful campaigns coupled with unique ideas and quality products
and services.
Since the concept of online business has taken a front foot in the
competitive market, it is important for businesses to realize that
they need to dedicate their time and efforts more towards website
advertising and marketing.
You may be in a quandary as to which technique to employ for
advertising your website. First, before you employ any technique to
promote your site, the golden rule is to clearly define goals that you
wish to achieve. This will guide you in selecting techniques more
appropriately and help you maximize your results within your budget.
Regarding the techniques, there are two options that have gained a lot
of popularity in the recent times. These are:
Search Engine Optimization (SEO)
Search engine optimization is the activity of improving the volume and
quality of real time traffic to your site by optimizing your web
pages. The SEO technique involves getting the topmost ranking without
paying since your site is relevant to the search query entered by the
user.
Pay Per Click (PPC)
This is an advertising model which requires an advertiser to pay when
a user clicks on the ad. Advertisers select keywords that they want to
run on and which are relevant to their business and then bid on these
keywords. Bids may vary from keyword to keyword depending on how
important and relevant the keyword is for the business. The
advertiser's ad shows under the sponsored links when a user types in
a search query which matches the advertiser's keyword.
Many times some commercial websites make use of both these options
simultaneously to advertise their website. This is also a smart option
as it not only leads to better website exposure and visibility but
also ensures a better ranking and real time traffic to your site.
However, gaining a better understanding of both these methods by
analyzing their pros and cons can help you gauge which technique would
be more suitable for you and is in align with your business
objectives.
Search Engine Optimization Pros
More Credibility – By showing on top of search results you can enjoy
more credibility because real time traffic and popularity is achieved
by putting in lot of time and effort. The ranking is achieved purely
on the basis of quality content and relevance.
Free Placement – Unlike PPC, you do not have to pay for the clicks
you receive from organic search results. Getting on the top position
is a matter of how well you optimize your site in relation to your
competitors. It also saves you money in the long run once the process
takes off well.
Improved Website Ranking –SEO also helps you attain a better site
ranking with little effort. You can also hire SEO professionals like
SEO Traffic Spider who can carry out the optimization task on your
behalf which will reap you the benefits in the long run.
Qualified Traffic – You can expect a good amount of qualified real
time traffic to your site as a result of increased recognition of
search engines.
Long Lasting Results – The results you achieve from this method are
more lasting and stable. Also, it gives you a much higher return on
your investment. This is because usually users tend to click on
organic search results when compared to PPC ads and this brings more
traffic for less.
Search Engine Optimization Cons
Time Consuming – SEO is a complicated task and requires enormous
amount of time and effort to implement it the right way. Sometimes it
may also require you to completely modify the structure, layout,
presentation, or content of your website to make it search engine
friendly and also enhance user experience.
Results May Take Time – The true impact of SEO efforts cannot be
known immediately. It will not give you instant results in terms of
traffic and may take some time for your site to get the desired
traffic. This time gap may affect your profitability till the time you
start seeing true results.
Pay Per Click Pros
Instant results – This method brings you immediate results in terms
of traffic, leads, or sales. In a matter of few hours or days you can
begin to show on top of the sponsored links and enjoy the benefits of
increased traffic flow.
Appropriate for Temporary Offers – This would be an ideal option for
those who want to gain an entry into the online market for a short
term or for those with temporary product/service offerings. This is
because they can hope to gain better visibility and exposure by
bidding higher on keywords rather than waiting for SEO to be
implemented and return results.
Easy to Implement – PPC can be easily implemented without devoting
much time and effort to it when compared to SEO. It also enables the
advertiser to experiment with different keywords and landing pages to
see what works best. You can also bid on a variety of keywords that
you want to run on and which cannot be practically placed in your web
pages when implementing SEO.
Pay Per Click Cons
Expensive – It is an expensive option as it eats up on your profit
margins. Also, you end up paying even for clicks that may not convert
into sales. Additionally, in case of click fraud, you may end up
wasting a considerable amount of your budget on fraudulent clicks.
A thorough analysis of the pros and cons of both these approaches will
help you decide which option would be more suitable for your
advertising needs. However, the main highlight here is that PPC serves
well as a short term strategy over SEO. It is a good option for those
looking for quick results and a good ROI while waiting for their SEO
initiative to ramp up. However, using the PPC model will leave you
with thinner profit margins. From the long term perspective, search
engine optimization will bring in higher profitability and make the
most of your advertising dollars as it will extensively increase your
margins in the long run.
SEO Traffic Spider, is a global provider offering its customers a full
suite of SEO solutions ranging from Indexing, Optimization - On
Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic
Analytics, etc.
Find More Get Traffic Articles [2]
! Related Articles !
* "We Can Now Say There Is *Organic* Material": Life On Mars? at
Pat *...* [3]
* Book Shelves *Organic* Circle | materialicious [4]
* *Organic* Practices Beat Out Genetic Engineering in Drought *...*
[5]
* Canada's *organic* sector receives $6.5 million for research -
Food CEO [6]
* USDA publishes *organic* program handbook - Food CEO [7]
* Erin: Big Giant *Spider* [8]
* *Spider* Man Friend or Foe Portable | 9Loading Blog [9]
* FINALLY, A PROVEN, NATURAL, HEALTHFUL, AND EFFECTIVE *SPIDER* VEIN
*...* [10]
* New Boxed Line 6 *Spider* IV 15 Guitar Amp -FREE Delivery |
Songnetworks [11]
* Marvel Video Games | Iron Man, *Spider*-Man, Hulk and all Marvel
*...* [12]
* Selling Expired Domains Enriched With *Traffic* - The World
Articles *...* [13]
* Social *Traffic* Soars But Digg Continues To Die [14]
* Sheboygan Police Shoot, Kill Man At *Traffic* Stop - Milwaukee
News *...* [15]
* 1 Person Dies In *Traffic* Accident - Detroit Local News Story
*...* [16]
* *TRAFFIC* ALERT: Multi-Vehicle Crash On I-25 Causing Delays [17]
Links:
------
[1] http://www.flickr.com/photos/80221456@N00/400035522
[2] http://toponlinemarketingtool.com/?cat=
[3] http://patdollard.com/2010/09/we-can-now-say-there-is-organic-material-life-on-mars/
[4] http://www.materialicious.com/2010/09/book-shelves-organic-circle.html
[5] http://food.change.org/blog/view/organic_practices_beat_out_genetic_engineering_in_drought_tolerance
[6] http://foodceo.com/news/fruits-vegetables/2010/09/canadas-organic-sector-receives-6-5-million-for-research/
[7] http://foodceo.com/news/rules-regs/2010/09/usda-publishes-organic-program-handbook/
[8] http://erintaylor718.blogspot.com/2010/09/big-giant-spider.html
[9] http://9loading.com/2010/09/spider-man-friend-or-foe-portable/
[10] http://currenthealtharticles.org/supplements/finally-a-proven-natural-healthful-and-effective-spider-vein-treatment-4.html
[11] http://www.songnetworks.org/new-boxed-line-6-spider-iv-15-guitar-amp-free-delivery/
[12] http://marvel.com/news/vgstories.13804.shattered_dimensions~colon~_nintendo_previews
[13] http://maxiarticles.com/selling-expired-domains-enriched-with-traffic.html
[14] http://www.webguild.org/20100903/social-traffic-soars-but-digg-continues-to-die
[15] http://www.wisn.com/news/24868767/detail.html
[16] http://www.clickondetroit.com/news/24870407/detail.html
[17] http://www.kktv.com/home/headlines/102157464.html
http://toponlinemarketingtool.com/?p=592
________________________________________________________
You have subscribed to these e-mail notices about new posts to the blog.
If you want to change your settings or unsubscribe, please visit:
?code=334794f6fa43e07eeef3448b10c4bdad&addr=thaihabk05.internetmarketing%40blogger.com&
No comments:
Post a Comment