by Barry Zee [1]
*Article Marketing - A Highly Effective Online Marketing Tool*
Advertising itself is very important part of almost any business
today. In real world, people use different advertising tools such as
TV commercials,
print ads, PR campaigns... Online world offers different marketing
tools and advertising options, not so expensive. Some of them such as
article marketing
are free or close to free.
Being very accessible to many people, online marketing is getting very
popular and it can be usually included in your campaigns and can
significantly help you in your promotional efforts. One of the most
effective tools for Internet marketing is article marketing. It is
very cost-effective (I consider it free) and results are durable.
Simply, you write articles about a subject relevant to your business,
distribute them freely via free article directories and you're on the
right way of getting better position in search engine results for
certain keywords, while offering useful information to your
potential customers and building your own reputation.
I'd be glad to give you a step by step tutorial of article marketing,
how it works, what to pay your attention to and what to expect:
Write a highly informative 400-1200 word articles about a subject
related to your business. 750 words per article would be completely
satisfactory. Write about keywords and key phrases related to your
business. Choose a good subject; if your business is concerned with
bodybuilding, then write, for instance, why or why not use certain
supplements, about results people achieve or side-effects.
A resource box at the end of every article is simply a must. This is
very important part of your article as it will be used as a gate to
your website from article directories where you post your articles.
Resource box should contain clear summary of who you are, what
you're doing and, of course, a link to your web-site.
Read and re-read your article, read it even aloud if needed. You could
also leave it on your desktop and re-read it in a day or two, maybe
some corrections will show-up in your mind and you can make the
article even better. Then submit the article to many article
directories over the Internet.
Basic tactics behind article marketing is a phenomenon called back
linking. As many links to your site search engine can find across the
Internet, the better position among search engine results you site
will get. Often first results of your Internet marketing efforts can
be seen in a few months, you have to be persistent as the results are
lasting. But take into
account that your competition is submitting articles also, so you have
to continue your efforts if you don't find some other way of getting
better online different from article marketing. I'd be glad to see the
new method too, if any.
If you can't write articles you can hire a so called ghostwriter who
will write an article for you for a few dollars and you will only need
to submit it to article directories. You can find the writers on many
freelance sites over the Internet. If you can write articles yourself,
then it's perfect, you will have a free marketing tool in your hands.
When you submit your articles to article directories, along with
resource box at the bottom of every article, there is always a good
chance that your article will be reprinted in an e-zine and that would
mean new audience your website link is exposed to. It can be reprinted
in offline media also. Think about that!
Being said all of this, there should be no doubt about effectiveness
of article marketing. You can see the results only if you try it.
Article marketing is simple to manage, cost effective and brings very
good, long-lasting results!
Know how - Submit your articles or get free web content
Links:
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[1] http://www.flickr.com/photos/8471483@N05/3304124238
http://toponlinemarketingtool.com/?p=551
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