!! Total E-mail Marketing, Second Edition: Maximizing Your Results
From Integrated E-marketing (Emarketing Essentials) [1] !!
[2]
E-mail is a powerful marketing communications tool which excels at
developing relationships with existing customers and acquiring new
customers. This second edition builds on the author's successful
formula, describing a practical approach to e-mail marketing for all
marketers looking to exploit its potential or take their e-mail to the
next level. Total e-Mail Marketing 2e draws on expertise and latest
examples from leading European practitioners to detail practical tips
to improve campaign results. Packed with brand new case studies and
checklists to get you started or improve on past campaigns, the book
covers all aspects of e-mail marketing, including:* Planning
effective, integrated e-mail campaigns and e-newsletters* How to
rapidly build a quality house list and select the best tools to manage
it* Ethical and legal constraints in a fast-moving sector* Design and
write HTML and text format e-mails for maximum response* Getting
through the SPAM filters to maximize deliverability* Targeting,
personalizing, measuring and improving e-mail campaigns* Integrating
emerging technologies like blogs, RSS and mobile messaging* Practical
dos and don'tsA vital supplement to the author's book e-Marketing
eXcellence, also in its 2nd editon and co-written with PR Smith, this
text is relevant to all marketers - specializing in e-marketing or not
- as it offers an integrated campaign perspective and shows how to
maximize integrated e-marketing results.* Completely updated edition
of the bestselling e-mail marketing handbook* Brand new examples
reflect the latest best practice in this fast-moving area*
Tried-and-tested structure offers an integrated campaign perspective,
crucial for all marketers wanting to maximize the benefits of e-mail
*Rating:* (out of 2 reviews)
[3] List Price: $ 39.95
*Price:*
Links:
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[1] http://www.amazon.com/Total-E-mail-Marketing-Second-ebook/dp/B001V7U7KE%3FSubscriptionId%3DAKIAJ5OSLKJAOYAWNAXQ%26tag%3Dticong-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB001V7U7KE
[2] http://www.amazon.com/Total-E-mail-Marketing-Second-ebook/dp/B001V7U7KE%3FSubscriptionId%3DAKIAJ5OSLKJAOYAWNAXQ%26tag%3Dticong-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB001V7U7KE
[3] http://www.amazon.com/Total-E-mail-Marketing-Second-ebook/dp/B001V7U7KE%3FSubscriptionId%3DAKIAJ5OSLKJAOYAWNAXQ%26tag%3Dticong-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB001V7U7KE
http://toponlinemarketingtool.com/?p=460
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